About Us
Bridge Technology Group (BTG) provides professional business development, sales and field marketing capabilities to our start-up and early-stage software & technology clients in lieu of expansive direct headcount alternatives.  BTG was founded by veteran sales and business development professionals with multiple acquisition exits who built the northeast and mid-Atlantic business for start-up and early-stage software and technology companies. 

BTG immerses experienced, start-up veteran resources in your organization and act as direct employees, transparently, in retained roles from business development to direct sales to channel development in fixed term engagements.  With proven ‘go to market’ methodologies and experience in building start-up and early-stage enterprise software companies from inception, Bridge Technology Group:




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The Manhattan Bridge, Empire State Building in background
Golden Gate Bridge seen from Sausalito, San Francisco
"...Do more with less and be careful of ramping up sales until you have a repeatable selling model.  In other words do not hire too many sales people and send them on a wild goose chase until you have built the right product, honed the value proposition, identified a few target markets with pain, and can easily replicate the sales process and model from some of your customer wins..." (from "Highlights from a recent VC panel" - Ed's blog link)

Ed Sim
VC investor, multi-Board Member
New York, NY
Bridge Technology Group     245 Park Avenue   New York, NY  10167       info@btg-nyc.com
"...This would allow the company to fine-tune the product or service (feature set, ease of use, integration needs, etc.), to hone its sales and marketing processes and to learn from customers about positioning, promotion and pricing, all before deploying a large and expensive sales force..." (from "The Sales Learning Curve")

Mark Leslie, former Chairman & CEO, Veritas                            Charles A. Holloway,                      Stanford Graduate School of Business  from "The Sales Learning Curve"


  • Adapts and executes proven go-to-market strategies in key markets like New York and Boston and other target geographies within key verticals and market segments
  • Identifies the critical early adopters based on your technology focus
  • Creates immediate penetration in key verticals like financials, pharmaceutical, retail, healthcare and targeted market segments
  • Provides qualified lead generation, accelerated pipeline development, and realistic forecast while facilitating critical market feedback
  • Exposes your organization and technology to select strategic channel partners (VARs, SIs, MSSPs), when appropriate, resulting in a virtual "turn-key" channel
  • Provides experienced, technically proficient, consultative sales professionals face to face with prospects for higher touch sales models