"Do not underestimate the importance of the mid-tier market and focus solely on the large enterprise market.  The validation of your product, messaging, shorter sales cycles, initial reference installs and case studies mid-tier customers afford will prove critical in penetrating some of the larger enterprise clients either simultaneously or later  - when the product has perhaps matured into an enterprise-scalable version. 

One of the first wins at a start-up security vendor was with a regional grocery retailer who spent $400K in the initial purchase for PCI compliance within 90 days of lead capture with upside remaining; ...two other deals with much larger F500 companies - a bank and a media company - used that mid-tier win for a reference and came in 5 months later (an 8 month sales cycle total) at just $200K each...still with more upside, ofcourse, but you can see my point.  Don't discount the importance of mid-tier business and its validation early in your growth curve."

Key Financials Vertical Targets

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Northeast Corridor commercial enterprise market -  a sampling

Key Insurance Vertical Targets

Key Pharmaceutical Vertical Targets

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Other Representative Targets

The Northeast Corridor contains:

Sources: * Fortune, **Hoovers

Whether your strategy involves vertical markets, Fortune 1000, or mid-tier commercial targets, the Northeast Corridor boasts the heart of enterprise technology consumers and coveted "early-adopters" as well as the most dense and diverse group of mid-tier companies in the world:

The northeast market comprises the heart of North American large enterprise and mid-tier technology consumers

New York City

Boston

Toronto

Philadelphia

WASHINGTON,DC

OHIO

VIRGINIA

NEW JERSEY

PENNSYLVANIA

NEW YORK

MASSACHUSETTS

CONNECTICUT

DELAWARE

MARYLAND

NH

VT

MAINE

RI

QUEBEC

ONTARIO

Embrace the Mid-Tier:

Pittsburgh

Cleveland 

Columbus 

Cincinnati 

Montreal

Ottawa

Buffalo

Richmond

”...Travel expenses alone for California-based start-up and early-stage companies justify a capable local northeast resource...”

VP Sales

Early-stage Network Security Company

Mountain View, CA

Bridge Technology Group     245 Park Avenue   New York, NY  10167       info@btg-nyc.com      (646) 596-7951