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Bridge Technology Group (BTG) is a professional business development, sales, and field marketing organization based in New York City. We partner with emerging enterprise software and technology providers as well as the venture capital firms who invest in them.
BTG focuses on start-up and early-stage software and technology providers between their initial funding and subsequent rounds of venture funding – when business development, key customer acquisition, market feedback, and capital & resource efficiency are all mutually critical.
BTG helps these organizations span the critical gap between early start-up and emerging growth-stage market aggressor by providing veteran, market-savvy, sales and business development expertise in a strategic and cost-effective model. BTG focuses on the geography comprising the strategic northeast corridor of North America - New York, Boston, Philadelphia, Toronto, ON - as well as London, UK. Learn more about us.
November 13, 2007
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Brooklyn Bridge, Manhattan's Financial District in background
Bridge Technology Group 245 Park Avenue New York, NY 10167 info@btg-nyc.com
"The time it takes to achieve cash flow breakeven is reasonably independent of sales force staffing. It is, instead, entirely dependent on how well and how quickly the entire organization learns what it takes to sell the product or service while incorporating customer feedback into the product itself. Because the entire organization has to come up to speed, hiring a large initial sales staff does not speed up the time to breakeven, it simply consumes cash more quickly... ...the risk with startups has shifted over the last 10 years from a technology execution risk to primarily a go-to-market risk"