About Us
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The Manhattan Bridge, Empire State Building in background
Golden Gate Bridge seen from Sausalito
"...Do more with less and be careful of ramping up sales until you have a repeatable selling model.  In other words do not hire too many sales people and send them on a wild goose chase until you have built the right product, honed the value proposition, identified a few target markets with pain, and can easily replicate the sales process and model from some of your customer wins..." (from "Highlights from a recent VC panel" blog link)

Ed Sim
VC investor, multi-Board Member
New York, NY
"...This would allow the company to fine-tune the product or service (feature set, ease of use, integration needs, etc.), to hone its sales and marketing processes and to learn from customers about positioning, promotion and pricing, all before deploying a large and expensive sales force..." (from "The Sales Learning Curve")

Mark Leslie, former Chairman & CEO, Veritas                            Charles A. Holloway,                      Stanford Graduate School of Business  from "The Sales Learning Curve"


At Bridge Technology Group, our mission is to accelerate pipeline and revenue for emerging software and information technology vendors; deliver superior results while minimizing capital burn and go-to-market risks; and maximize early opportunities for success.
"...the risk with startups has shifted over the last 10 years from a technology execution risk to primarily a go-to-market risk" - Mark Leslie
Bridge Technology Group (BTG) is a professional sales, business development, and field marketing organization based in New York City.  We partner with emerging enterprise software and technology providers as well as the venture capital firms who invest in them. 

BTG's Start-Up Practice focuses on start-up and early-stage software and technology providers between their initial funding and subsequent rounds of venture funding – when business development, key customer acquisition, market feedback, and capital & resource efficiency are all mutually critical.  BTG helps these organizations span the critical gap between early start-up and emerging growth-stage market aggressor by providing veteran, market-savvy, sales and business development expertise in a strategic and cost-effective model.

BTG's Growth-Stage Practice helps later stage companies with perhaps multiple rounds of funding expand their existing markets and/or vet out new ones in the critical northeast corridor.  Whether an alternative or augment to the existing direct sales team; providing strategic regional management of your team; or addressing regional channel development and business development needs, BTG provides senior calibre skill sets, local market knowledge and execution experience in a flexible, cost effective model.

BTG focuses on the geography comprising the strategic northeast corridor of North America - New York, Boston, Philadelphia, Washington DC - as well as London, UK.  Contact us to learn more or follow the below links to more information on our site.



Bridge Technology Group    245 Park Avenue   New York, NY  10167     info@btg-nyc.com     (646) 596-7951