245 Park Avenue
New York, NY 10167
info@btg-nyc.com
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Bridge Technology Group    245 Park Avenue   New York, NY  10167     info@btg-nyc.com    (646) 596-7951
"The time it takes to achieve cash flow breakeven is reasonably independent of sales force staffing.  It is, instead, entirely dependent on how well and how quickly the entire organization learns what it takes to sell the product or service while incorporating customer feedback into the product itself. Because the entire organization has to come up to speed, hiring a large initial sales staff does not speed up the time to breakeven, it simply consumes cash more quickly... ...the risk with startups has shifted over the last 10 years from a technology execution risk to primarily a go-to-market risk"
                              - Mark Leslie, former CEO of Veritas, Lecturer at Stanford University's                                     Graduate School of Business - author of "The Sales Learning Curve"


At Bridge Technology Group, our mission is to accelerate pipepline and revenue for emerging software and information technology vendors; deliver superior results while minimizing capital burn and go-to-market risks; and maximize early opportunities for success.
Bridge Technology Group (BTG) is a professional sales, business development, and field marketing organization based in New York City.  We partner with emerging enterprise software and technology vendors as well as the venture capital firms who invest in them. 

BTG provides professional sales, channel development and business development capabilities to our emerging software & technology clients in lieu of capital-laden direct headcount alternatives.  Additionally, BTG partners with venture capital investors to help their portfolio clients plan and directly execute field strategies, maximizing early successes while maintaining capital efficiency.  BTG was founded by veteran sales and business development professionals who built the strategic northeast and mid-Atlantic business for multiple start-up and early-stage enterprise software companies with successful, high-multiple, acquisition exits. 

BTG immerses experienced veteran resources in emerging organizations and acts as direct employees - transparently - fulfilling roles from direct sales to business development to channel development in fixed term, outsourced engagements.  With proven ‘go to market’ methodologies and experience in building and growing start-up and early-stage enterprise software companies from inception,  Bridge Technology Group affords our clients the skill-sets and capabilities of senior level field personnel in a cost effective, risk-averse model.  While our model is well-structured for capital conscious start-up and early-stage companies, our value proposition extends equally to growth- and later-stage companies as they expand their markets, shift strategies, and downsize to the new economic conditions of 2009.  Learn more about BTG here...